Thursday, July 2, 2020

Industry Leaders leading Dublin PR agency Edelman Ireland

Industry Leaders â€" leading Dublin PR agency Edelman Ireland Industry Leaders â€" leading Dublin PR agency Edelman Edelman Ireland’s  operation, based in Dublin, is part of a leading global independent communications and marketing firm, with particular expertise in consumer trends, research, analytics, corporate reputation, health, technology, crisis, and government affairs.“Edelman is an organisation that encourages and empowers young PRs to grow and accelerate their careers.”In Ireland, the Edelman team encompasses some of the country’s leading authorities in brand, reputation, research and digital strategy to drive its award-winning creative communication programmes for Irish-based clients.Edelman is also the organisation behind the highly influential Edelman Trust Barometer, now in its 17th year, and which has grown from a survey of 1,300 people in five countries into a truly global measurement of trust across the world.The barometer uses data to chart the general population’s trust in all four key institutionsâ€"business, government, NGOs and mediaâ€"and its insights have been inva luable in charting, for example, the rise in populism and the emergence of the media ‘echo chamber’ effect that reinforces personal beliefs and shuts out opposing points of view.Managing director of the Irish Edelman operation is Joe Carmody, who joined the agency in 2006. He advises a portfolio of leading Irish and international corporate clients, and his areas of expertise include corporate communications strategy development, reputation management, business to business communications, issues and crisis management, and financial communications.Responding to the recent announcement of Edeleman Ireland account director Martyn Rosney as one of PRWeek UK’s ‘30 Under 30’, Carmody spoke with pride about the Edelman organisation which he describes as “an organisation that encourages and empowers young PRs to grow and accelerate their careers”.Among the agency’s campaigns have been high-profile work on behalf of Diet Coke; Galaxy (sponsorship of Dublin Fashion Festival); C oca-Cola (designated driver campaign); SSE Airtricity (#powerofgreen); Chopped; Ryanair (‘Always Getting Better’ programme); the National Lottery; Uncle Ben’s; Danone; Pedigree; and Balfes (launch of Craft Cocktail Collection).The Edelman global network encompasses no fewer than 65 bases across Asia Pacific, Middle East Africa; Canada; Europe; Latin America and the United States.For further information on the agency, visit the Edelman website here.

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